Who should you follow back on Twitter?

[reblogged from 2012]

If your Twitter activity is up where it should be, you’ll likely get some Followers before too long, sometimes in droves. If you wonder who to follow back, I have a few suggestions based on my own experiences. I actually should have named this one “who should you NOT follow back on Twitter”

Twitter Egg Avatar – several colors available – the default

First of all, never follow anyone back that you do not physically know until you go to their profile and skim their posts and mentions. Their profile image or avatar can tell you a few things about them. If they have the default Egg Avatar, it could be a warning, especially if they already have a lot of Tweets and Followers. If they only have a few of each, then it’s possible it’s a new account, but overall, with Social being what it is, they should have an avatar, hopefully a face.

Quote after quote – maybe a bot?

Another thing to consider is their Tweet quality. If it’s a few thousand quotes that might not be a good sign. As well, if it’s one after the other talking about getting more followers, that might not be good either.

3rd World Followers always make you look “genuine”

If you decide to follow someone relatively “benign” – those with 3000 quotes, or 3 Tweets and 6 Followers – expect to get an auto-generated DM (Direct Message) within seconds of Following them, often with something “To reward you for following me, here’s a link to something you will really like”.

Twitter DM for an amazing opportunity to reward me for following

These are probably not all that bad, and so long as you never click the link you’ll probably be okay and never hear from them again. Bots tend not to unfollow you, so it will add to your stats (if that’s important to you).

I highly recommend you do not follow back the 5,000 follower bots. For one thing Twitter really is all about authenticity, and if you are hooked up with these people, you’ll probably hate yourself for it later.

The quotes are pretty benign too, and if you want to fluff up your Tweet count and your activity stats, retweeting the occasional quote is pretty harmless, so long as it is meaningful to you and your followers.

Be careful – it’s a jungle out there 

Social Mistakes Make You Look Bad

Social Mistakes can ruin your day. Or your life. Or your business. You can make a total fool of yourself in a one second post that will haunt you forever. You can also sit in your cozy little basement room at Grandma’s ignorant of the tittering laughter that accompanies your every post or comment.

Classic Social Mistakes that you’ve probably heard of include using trending tweet tags to slip your advertising message into the million or so baby or death announcements associated with it. Scheduling automatic tweets that reference outside people places or events you have no control over. Pinning your entire product catalog in Pinterest, and a slew of others I’m sure you’ve probably already read about and heeded well.

Be very cautious when you’re obviously promoting a product

I’d like to point out a few of the really subtle dumbnesses, er, social mistakes I see all the time on Facebook.

Top Social Mistakes on Facebook:

Me-Me-Me: all your posts, all day, every day, are about you. Yeah, you’re cool enough to have figured out how to make a Facebook page. We got it, and were you aware how easy it is to unsubscribe?

You need to engage your audience. Make them think you know something about something besides your own glorious visage in the mirror. You need to post stuff that might be remotely affiliated with you, but doesn’t directly involve you. Guide services can post photos of other climbers climbing, weather reports, pretty cloud pictures, news stories from other countries – just interesting stuff for your fans to kill time and figure you have a broad perspective on things.

Just uncheck the boxes to see nothing at all in your timeline – they’ll never know

Sniper: every time someone posts anything about anything, comment as though you own them. This is like the Chinese Fortune Cookie ” .. in bed” gag. I should also call this the “that’s not what she said” social mistake.

This is a great away to annoy a lot of people in a hurry. In case you don’t understand, here’s a purely hypothetical example of one of these social mistakes and the type of doo it can result in.

Bob: I just got my first hole in one today!
BadCompany: That’s probably because you were wearing your BadCompany Velcro Metatarsal Sling.
Bob: Um, no, I practiced a lot.
BadCompany: There’s nothing like a BadCompany Velcro Metatarsal Sling on the green.
Bob: I don’t even have that POS sling, I only followed you to win a freaking t-shirt
BadCompany: if you wear the BadCompany Velcro Metatarsal Sling, you’ll stop being so cranky

Oblivious. Yeah. Please, let people just have fun and don’t troll their posts. Like stuff, compliment people, grieve when they do, celebrate when they do, and don’t try to manipulate it into a shining marketing moment. It’s their moment, let them have it.

Don’t set anything on autopilot – makes you look not only dumb, but lazy

Don’t Ask/Don’t Tell: yeah, you’re a big important company, or rock star celebrity. You can ignore all your messages, emails, comments, and other attempts at close and personal contact. You earned your right to be above the riff-raff, right?

Sadly, ignoring everyone while posting links to your stuff to buy, and pics of your stuff or your entourage, is not engagement. Really, look it up – engagement is not one-way. This is one of the social mistakes that can actually be most costly in the long run. You can’t check your messages once a year. You can’t ignore people who may be trying to give you money. It’s not profitable. You don’t have to agree with everyone, and even a simple “Thank you for your comments and support” will do wonders for your image.

If you can’t deal with these simple little suggestions, consider outsourcing your social marketing. Hiring a community manager is a viable option, allowing you to focus on what you do best to make
money and doing the best you can to support your fan base. If you’d like to learn more about social etiquette – one of the best books I can recommend to avoid social mistakes would be “UnMarketing: Stop Marketing. Start Engaging” a total classic in the art of engagement, though it’s Twitter specific. Another recommended book, though only available for pre-order is Gary Vaynerchuck’s “The Thank You Economy” which has been the topic of talks at several high-visibility social media conferences.

Fun with the Sochi Mascots at SVO in Moscow

Do yourself, your company, and your social network a huge favor, and learn how to be responsible in your communities. I’ve written a very simple guide to Pinterest: Do-it-yourself Social Marketing: Pinterest with a simple plan to promote your business subtly without triggering anyone’s anti-marketing filters.

Drop me a line or comment if you have any thoughts you’d like to share. Thanks 

Klout for Social Media Metrics

Klout is one of my favorite measurement tools to gauge the effectiveness of my own social media marketing efforts. I also use Klout to plan my engagement strategy on Twitter. I'll show you more about that in an upcoming video, but here is a brief introduction to Klout, how to use it for the first-timer.

Klout Introduction Video

Klout Social Media Metrics
How to uses Klout to measure and increase your social media metrics for performance social marketing. Let me know if you need more of this training.
Posted by Your Community Managers on Tuesday, August 11, 2015

Screenshot from the video:

Pinterest Pinning for Fast Twitter Engagement

Here's how I got some extremely fast Twitter engagement by using Pinterest. In this example I pinned several pins, pretty quickly. The difference between now and last time though was that I did it during a proven fast response time from my demographic. Just a minute laterI have 20+ follows, retweets, favorites, and list adds on Twitter. I can train you to get the same results. 

Register HERE and I'll send you more info on upcoming training sessions. Many of them are also free. Get the most bang for the buck and let's get started ASAP.